On April 15, the Bluetooth Technology Alliance announced the "2021 Bluetooth Market Update". The report predicts that although the growth rate of the Bluetooth market has slowed during the epidemic in the past year, growth will resume in 2021. Annual shipments will increase from 4 billion units in 2020 to more than 6 billion units. Recently, the Bluetooth Technology Alliance held an online news media conference to share the important information of this report with the China Power Grid and other media.
Mr. Chuck Sabin, Senior Market Development Director of the Bluetooth Technology Alliance, said that during the epidemic, the growth rate of the smartphone and car market slowed during the epidemic, but the wearable device and smart home market performed well, especially in asset tracking, location services and commercial lighting. The market has achieved long-term growth, and the market is rebounding rapidly, which will promote the long-term benefits and accelerated growth of Bluetooth.
According to ABI's forecast, it is estimated that by 2025, the annual shipment of Bluetooth devices will exceed 6.4 billion units. As the saturation of mobile phones, tablets, and personal computers continues to increase, its peripheral devices will continue to flourish. And growth. By 2025, peripheral device shipments will account for 70% of Bluetooth device shipments. In addition, the global trend towards home office has promoted the growth of Bluetooth PC accessories. In 2020, the shipment of Bluetooth PC accessories will be 153 million, which is 10% higher than last year's expectation. The increasing attention of the public to health issues has also driven the growth of demand for Bluetooth wearable devices. It is estimated that the shipment of Bluetooth wearable devices will reach 205 million units in 2021. In addition, due to the high degree of global attention to safe resumption of work solutions, it is estimated that by 2025, the deployment of Bluetooth real-time positioning system (RTLS) will reach 516,000.
Bluetooth has three wireless system modes, namely Classic Bluetooth, Bluetooth Low Energy + Bluetooth Low Energy Dual Mode, and Bluetooth Low Energy. According to the forecast of the shipment of Bluetooth devices based on the radio version, as dual-mode Bluetooth has reached its peak, single-mode Bluetooth low energy will drive market growth. It is estimated that in the next five years, the annual shipment of single-mode Bluetooth low energy There will be a three-fold increase. According to the solution division, the largest shipment of Bluetooth technology is still in the field of audio transmission, with annual equipment shipments reaching 1.3 billion units. The second is data transmission. Shipments are slightly less than 1 billion units. Location services and device networks are new and small areas, but they are currently the fastest growing areas.
Who will drive the future Bluetooth market?
When analyzing the factors driving the development of the future Bluetooth market, Mr. Chuck Sabin said that in terms of audio playback, LE Audio will have a significant impact on the Bluetooth headset market in the next five years, driving market growth and the creation of new use cases. From 2021 to 2025, the annual shipments of Bluetooth headsets will increase 3.4 times. By then, the annual shipments of Bluetooth earphones will reach 521 million units. LE Audio will realize the standardization of hearing aids. By 2024, the annual shipments of Bluetooth hearing aids will exceed 92 million units. At the same time, Bluetooth® Audio Sharing will provide convenience for nearly 500 million hearing-impaired people around the world, and will become an advanced, high-quality and low-cost hearing aid system
In terms of data transmission, due to the impact of the new crown epidemic, people’s increased attention to medical, health and safety treatment has promoted the growth of wearable devices and medical equipment, and as more and more people work from home, the sales of personal computer accessories have shown an increase. Trend, wearable device shipments will even exceed the forecast before the epidemic. Data shows that in 2021, Bluetooth wearable device shipments will reach 205 million units. The adoption of Bluetooth by IoT devices has surpassed any other technology, and 13 billion Bluetooth IoT devices will be put into use in 2021. In addition, shipments of virtual reality and smart glasses for consumer games and industrial use cases will also see significant growth.
In the field of location services, also affected by the new crown epidemic, restrictions on access to buildings have slowed the deployment of location services by 25% in the short term, but for now, the entire market continues to maintain interest in location services, driving a rebound in long-term forecasts. By 2025, the deployment of Bluetooth medical location services will increase by 5 times, and the use cases in the retail industry will lead the deployment of Bluetooth location services. Indoor navigation is the core of most location service deployments. At present, 79% of Bluetooth location service deployments include indoor navigation functions. So, who will this field develop in the next five years? Mr. Chuck Sabin said that asset tracking and indoor navigation will continue to be strong market drivers. By 2025, the deployment of Bluetooth real-time asset tracking use cases will reach 516,000, and the deployment of indoor location services will double. Due to the epidemic, there are more opportunities for Bluetooth medical location service solutions, which will increase by about 5 times to 380,000. In addition, "smartphones are digital keys" will gradually expand the coverage of Bluetooth technology.
In the field of equipment network, Mr. Chuck Sabin analyzed that, like the location service field, it is affected by the new crown epidemic, and the equipment deployment in the entire field has been delayed. However, the time that people stay at home has increased significantly, and attention to the intelligence and convenience of homes has continued to increase, which has promoted the growth of smart homes, smart lighting and other equipment network solutions. Mr. Chuck Sabin believes that commercial interconnected lighting is becoming mainstream, and large-scale deployment is increasing (4,000 nodes). Commercial interconnected lighting will become an important driving force for development in the next five years. It is estimated that by 2029, the market revenue will reach 19.1 billion U.S. dollars.
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